The reach of media is perhaps it’s strength. But what reaches people can not be seen only through one dimension. These days when u read a newspaper online or offine, it might contain a few elements which are advertisement in in disguise. For certain mediums, there are newer versions in form of officially paid news services along with the advertisements. When the readers come across something in the paper, as an article or a research. It looks like a genuine news item to them. It might have come through an agency and not have been printed there on the basis of its news value or importance. Reliability is involved somewhere, before taking a step many other aspects have to be taken in account.
Two of my friends have actually shown real interest in an investigative article . This has triggered me to do my bit and talk to student about the need for reality check before believing in what they read blindly.